The power of the QR Code

The power of the QR code – live menu information

  • What is a QR code and how is it currently used in the catering industry?

A QR code or “Quick Response” code is a type of barcode that can be scanned with a range of devices but most importantly, it can be scanned with your typical smartphone or tablet with the built-in camera.

QR codes are becoming increasingly popular for use within the catering industry. Its flexibility and rapid return of results makes it a nifty tool that you want to be taking advantage of. We have all seen an increase in popularity in this use since the start of the Coronavirus Pandemic for a contact-free, socially-distant-friendly experience. QR codes are often used for table service in restaurants, placing orders for schools/catering events and offers a digital, paperless solution for menus. So, the truth is, QR code use is on the rise and you need to keep up with the times!

  • What does the QR code offer within the CaterCloud system?

CaterCloud offers QR code functionality to empower the end consumer by giving them the accurate information they require to make informed choices on the dishes you offer on your menus. Gone are the days of asking waiting on staff for nutritional and allergen information and the need of printing allergen matrixes for all your dishes to frantically flick through to give your customers the answers to their questions… By using our QR codes on your menu, you are giving the customer the power to obtain this information themselves. In a rapidly changing digital world, customers EXPECT you to be “down with the kids” and this is just one way that you can do that.

When the QR code is scanned, the menu loads on the device for the consumer to view. There, they can select the section on the menu and the dishes within them to get INSTANT allergen information and full nutritional information. The QR code is live, which means that any updates to ingredients will transfer through to your recipes and dishes and therefore your menus. This reduces the need to re-print menus if the allergen profile or nutritional composition of your dish is changed because of a change to an ingredient which is used in any of the dishes.

  • Why make use of our QR codes on your menus?

Giving your customers this power speeds up service and decision making as well as making your consumers feel comfortable and safe when making their decisions. So not only does speeding up service mean more time for more customers through the door, providing your customers with easily accessible, accurate information will also lead to higher customer satisfaction and increase the likelihood they will return. In addition to this you can save paper and printing costs, whilst becoming more environmentally friendly. So why not give it a try and see how the use of our QR codes can benefit your business?

CaterCloud is FREE to use and will ensure you stay compliant with the upcoming law change in October 2021, Natasha’s Law.

To start today, click here, call us on 0161 441 3443, or email


Published on June 21st, 2021

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