Why we created CaterCloud

CaterCloud is e-f group’s FREE menu management system, developed by caterers for caterers to deliver compliance and control costs, whilst helping to reduce food waste and food safety risks.

CaterCloud was developed in-house three years ago for our current client base, who already benefitted from our supply chain solution ‘Freshmarkets’, due to the new regulation, Natasha’s Law, which came into effect in October 2021.

Clients are given full access to a simple, user-friendly system that not only offers compliance but also costing, nutrition and allergen features. With many of our clients being from the care, education, and hospitality sectors, CaterCloud also ensure they meet government guidelines by offering integrated Natasha’s Law compliant labelling solutions in conjunction with partners DayMark and Planglow.

At the start of the pandemic, our CEO, Paul Mizen made the decision to give CaterCloud away for FREE to everyone in the industry due to the number of businesses that had suffered, as he wanted to give back to an industry that he has been involved with since the age of 14.

Paul Mizen, CEO, commented: “For me it’s about giving something back to an industry that has given me so much over the years. I have made so many friends through working in this wonderful industry and had some of the most memorable nights out with great people. The industry shaped the person I am today, giving me a work ethic that has helped me develop into the business owner I am today.

We have found, especially over the last 12-18 months, that wholesalers and clients alike are using tech more in their day-to-day operations, such as our Freshmarkets and CaterCloud solutions, to reduce costs and provide more control over their business.”

e-f group have a wealth of in-house expertise backed up by our own U.K based team of system developers, all our CaterCloud team are Allergen Awareness trained, and Rob Henry, our Q&A and Technical Manager, is also a trained Chef and has been pivotal in helping to develop the system to make it the best there is with the busy caterer in mind.

In 2020, our CaterCloud system was a finalist in the Forward Fooding FoodTech 500 list which shows our dedication to providing leading-edge software in the food industry. Our CaterCloud team are continually working on the system, looking at ways to improve our offering to ensure we are providing users with everything they need at no cost.

Want to know more about CaterCloud and the advantages it can have for your business? Take a look at our video here to find out more! To get in touch, please email or call us on 0161 441 3443.

Published on October 20th, 2021

View more news